From three core values to recognisable behaviour
More than 700 employees each described what a new culture means in their everyday work. The result became a culture compass.
Read the case study for GasunieCases A selection from 450+ clients
Gasunie, the ANWB and UMCG put a question to hundreds to thousands of people. Read what each case delivered.
All cases 13 of 13
From a culture programme with 700 employees to a member consultation with 6,000 participants.
More than 700 employees each described what a new culture means in their everyday work. The result became a culture compass.
Read the case study for Gasunie
For the Enforcement Strategy, SZW heard enforcers and citizens on one day, each in a dialogue of their own.
Read the case study for Dutch Ministry of Social Affairs and Employment (SZW)
Care organisation Westerkim shifted its focus from care to residents' wellbeing. Employees, volunteers and family helped determine the direction.
Read the case study for Westerkim
On the road-pricing scheme, ANWB consulted 6,000 members over three days. The resulting recommendation went to every member of parliament.
Read the case study for ANWB
UMCG replaced the standard survey with team dialogues. Over three years, 150 teams took part, generating 23,000 messages with solutions per team.
Read the case study for UMCG
Rabobank brought government, NGOs, academia and business together in one structured dialogue to inform its sustainability policy.
Read the case study for Rabobank
During the coronavirus pandemic, the ministry had 150 managers learn remotely from each other's ways of working. A video call became a conversation with everyone at once.
Read the case study for Dutch Ministry of Justice and Security
Belgacom determined its Employee Value Proposition not in the boardroom, but in eleven dialogues with six core groups, in three languages.
Read the case study for Belgacom
To pool knowledge on depression treatment, McKinsey brought together academics from Harvard, Yale and Oxford in a single online dialogue.
Read the case study for McKinsey & Company
After a review of foreign policy, the German ministry gathered input from more than 350 employees worldwide, on culture and direction.
Read the case study for German Federal Foreign Office
For its vision on the future of the Randstad, the Ministry of VROM consulted 400 citizens on mobility, housing and urbanisation. Parliament adopted the recommendations.
Read the case study for Dutch Ministry of Housing, Spatial Planning and the Environment (VROM)
A pharmaceutical company gathered unfiltered market insights from its own field force and found priorities that were cheaper than the planned R&D.
Read the case study for Pharmaceutical company
During a global IT rollout, the company measured change-readiness per stakeholder group and tailored its approach accordingly.
Read the case study for International energy companyWhat clients say
Directors, advisers and project leaders on what happens when a large group gets to weigh in.

Synthetron helped us in a highly professional way to reach more than 6,000 members in online conversations about the key issues of the road-pricing proposal.
Guido van Woerkom Former CEO of ANWB
Synthetron has made collaboration and people management so simple and easy for us.
Maaike van Leeuwen Adviser at Rabobank’s Dialogue Centre of ExpertiseDare to try new things, as we did by opening up topics that are sometimes taboo. It works!
Alexandra Bemelmans Innovation Project Lead at the City of AmsterdamOrganise conversations like these! People enjoy talking to each other and reflect on themselves as a result, but they also learn from each other.
Nadine de Bree-Kisoen Programme Manager Healthy at Work at the City of AmsterdamIn a demo we show you how your question works as a dialogue: what you ask, who you invite and what you'll have at the end.