Cases A selection from 450+ clients

What other organisations achieved with the dialogue

Gasunie, the ANWB and UMCG put a question to hundreds to thousands of people. Read what each case delivered.

All cases 13 of 13

Choose a sector or read them all

From a culture programme with 700 employees to a member consultation with 6,000 participants.

Gasunie's head office in Groningen, seen from the lawn in front of it
Gasunie700+ employees

From three core values to recognisable behaviour

More than 700 employees each described what a new culture means in their everyday work. The result became a culture compass.

Read the case study for Gasunie
Two hands holding each other
Westerkim200+ participants

A strategic shift that the whole organisation helped shape

Care organisation Westerkim shifted its focus from care to residents' wellbeing. Employees, volunteers and family helped determine the direction.

Read the case study for Westerkim
ANWB6,000+ members

6,000 members, one well-founded recommendation to Dutch parliament

On the road-pricing scheme, ANWB consulted 6,000 members over three days. The resulting recommendation went to every member of parliament.

Read the case study for ANWB
UMCG150 teams

From a three-yearly survey to a dialogue where teams design their own solutions

UMCG replaced the standard survey with team dialogues. Over three years, 150 teams took part, generating 23,000 messages with solutions per team.

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Rabobank4 stakeholder groups

Stakeholders from four corners in one conversation about sustainability

Rabobank brought government, NGOs, academia and business together in one structured dialogue to inform its sustainability policy.

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Dutch Ministry of Justice and Security150 managers

150 managers innovating in a crisis, without a single room

During the coronavirus pandemic, the ministry had 150 managers learn remotely from each other's ways of working. A video call became a conversation with everyone at once.

Read the case study for Dutch Ministry of Justice and Security
Belgacom11 dialogues

An employer brand built from the ground up

Belgacom determined its Employee Value Proposition not in the boardroom, but in eleven dialogues with six core groups, in three languages.

Read the case study for Belgacom
McKinsey & Company20+ experts

Twenty leading experts on three continents, reaching consensus in one session

To pool knowledge on depression treatment, McKinsey brought together academics from Harvard, Yale and Oxford in a single online dialogue.

Read the case study for McKinsey & Company
German Federal Foreign Office350+ employees worldwide

350 colleagues from Berlin to the embassies, one picture from four conversations

After a review of foreign policy, the German ministry gathered input from more than 350 employees worldwide, on culture and direction.

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Pharmaceutical companyfield force has its say

The field force gave direction to the R&D strategy

A pharmaceutical company gathered unfiltered market insights from its own field force and found priorities that were cheaper than the planned R&D.

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International energy companymultiple countries

Same rollout, very different resistance per group

During a global IT rollout, the company measured change-readiness per stakeholder group and tailored its approach accordingly.

Read the case study for International energy company

What clients say

The people who ran the dialogue

Directors, advisers and project leaders on what happens when a large group gets to weigh in.

Portrait of Guido van Woerkom, former CEO of ANWB

Synthetron helped us in a highly professional way to reach more than 6,000 members in online conversations about the key issues of the road-pricing proposal.

Guido van Woerkom Former CEO of ANWB

Synthetron has made collaboration and people management so simple and easy for us.

Portrait of Maaike van Leeuwen Maaike van Leeuwen Adviser at Rabobank’s Dialogue Centre of Expertise

Dare to try new things, as we did by opening up topics that are sometimes taboo. It works!

Portrait of Alexandra Bemelmans Alexandra Bemelmans Innovation Project Lead at the City of Amsterdam

Organise conversations like these! People enjoy talking to each other and reflect on themselves as a result, but they also learn from each other.

Portrait of Nadine de Bree-Kisoen Nadine de Bree-Kisoen Programme Manager Healthy at Work at the City of Amsterdam

Ask one question of everyone it concerns

In a demo we show you how your question works as a dialogue: what you ask, who you invite and what you'll have at the end.