Case Dutch Ministry of Social Affairs and Employment (SZW)

Professionals and citizens, each heard separately on new policy

For the Enforcement Strategy, SZW heard enforcers and citizens on one day, each in a dialogue of their own.

Client Dutch Ministry of Social Affairs and Employment (SZW)Category Government

2 separate dialogues
1 day for both worlds
60% citizens with more trust
Participants talking with each other during a meeting in a bright room

The 2025 Enforcement Strategy had to combine tailored approaches with consistency, and distinguish an honest mistake from deliberate fraud. Two groups see that very differently: the professionals who enforce the rules, and the citizens who are affected by them.

The challenge

How do you involve two groups with clashing interests in a way that takes both seriously, without one drowning out the other?

The approach

Two separate one-hour online dialogues. One brought together staff from municipalities, UWV and the SVB; the other a representative group of citizens. In both sessions, anonymity made rank and job title invisible, so that everyone's message carried equal weight.

The outcome

Within a single day, nuanced insights from both worlds were on the table, showing clearly where opinions aligned and where they didn't. Notably, 60% of participating citizens said they had more trust in government after the session.

The insight Dutch Ministry of Social Affairs and Employment (SZW)

Afterwards, 60% of the participating citizens said they had more trust in government.

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