Generic recruitment material says little about who you really are as an employer. Belgacom wanted to base its Employee Value Proposition on what employees themselves say about the organisation.
The approach
Over eleven online dialogues across three days, in three languages, employees from six segments important to the organisation had their say. The 3H framework was used to capture the emotional, rational and competence sides of being an employer.
The outcome
A profile emerged for each segment, summarised in clear management reports. Belgacom used this to revise its EVP, which fed through into employer branding, job postings, the careers site and new programmes.
