Application Strategy in practice

Test whether the course comes across to your people.

In a dialogue, employees respond to the strategic direction. You hear where they hesitate and what they need to apply the course in their work.

The occasion Strategy

A strategy only works when people understand it and can translate it into their own work.

What you achieve
  • Understanding and doubt per strategic theme
  • Translation to practice and teams
  • Priorities for communication and execution

Strategy is often presented as if understanding follows automatically. In reality, interpretations emerge per layer, team and region.

In a strategy dialogue you see which parts of the course people endorse and where questions remain. That is where the work for communication and execution lies.

The approach 3 steps

From question to a next step people stand behind

We guide every step. What we mainly ask of you is substance: two meetings beforehand and a co-moderator during the session.

  1. Round 1

    Test the course

    Participants respond to the strategic direction and say what they recognise or miss.

  2. Round 2

    Translate

    We explore what the course means for work, teams, customers or execution.

  3. Round 3

    Commitment

    The main priorities and preconditions are weighed for support and feasibility.

Curious what participants see on their screen during the session?

See the participant screen

What you receive 4 parts

A report the organisation can act on

You see the main themes during the session itself. The synthesis follows the same day.

  1. 01

    Understanding and doubt per strategic theme

  2. 02

    Translation to practice per group or layer

  3. 03

    Preconditions for execution

  4. 04

    Priorities for communication and follow-up

Cases In practice

How it worked out for others

Read what the dialogue delivered in each project.

Gasunie's head office in Groningen, seen from the lawn in front of it
Gasunie700+ employees

From three core values to recognisable behaviour

More than 700 employees each described what a new culture means in their everyday work. The result became a culture compass.

Read the case study for Gasunie
Two hands holding each other
Westerkim200+ participants

A strategic shift that the whole organisation helped shape

Care organisation Westerkim shifted its focus from care to residents' wellbeing. Employees, volunteers and family helped determine the direction.

Read the case study for Westerkim

Questions about strategy

Is your question not listed? Ask it in an introductory call.

Can this be done without putting the strategy up for debate?

Yes. The dialogue is then about how people understand the course and what it takes to carry it out.

Is this only for executive communication?

No. It makes the course concrete from the practice of the organisation.

The other applications

Every application works with the same live dialogue.

01 / The why behind the score

Deepen your employee survey

The survey results are in, but the why is missing. One dialogue around the key scores delivers a prioritised action list.

View: deepen your employee survey
02 / Dialogue around the announcement

Change

A reorganisation, merger or measure has to land. Gauge the concerns before you break the news, and again afterwards.

View: change
03 / Honesty on sensitive topics

Psychological safety

An anonymous dialogue about topics people do not discuss out loud. With reporting for the board, HR and the works council.

View: psychological safety
04 / A plan that is almost final

Test a decision

There is a plan on the table. Test where the support is and which objections you need to take seriously.

View: test a decision
06 / Broad and demonstrable

Consultation

Hear large groups in one hour and make visible where they differ and which direction gets support.

View: consultation
07 / A fixed listening calendar

Continuous listening

Do not wait for signals to escalate. A fixed dialogue calendar lets leadership hear periodically what is changing.

View: continuous listening

Ask one question of everyone it concerns

In a demo we show you how your question works as a dialogue: what you ask, who you invite and what you'll have at the end.