Case: how Westerkim involved their entire organization in a change of strategy

January 19, 2026
2
 min read

From care-focused to wellbeing-led: how Westerkim involved their entire organization in a change of strategy.

Westerkim has the ambition to no longer only focus on healthcare, but on the happiness of residents. To be a place where residents feel at home, are happy and continue life as much as possible as they did before they moved in. But how do you involve various stakeholders and employees who are hands-on in providing care every day in such a radical change in strategy?

Our approach

Synthetron and Westerkim joined forces to do this and organized a total of 5 online dialogues in which more than 200 people and 3 different stakeholder groups spoke to each other: employees, volunteers and family members. An accessible way to collect rich data between the hustle and bustle. No flat questionnaires, but insights with nuance and depth through one-hour interactive sessions.

“Very nice. It's great that we're being asked for our opinion and being involved.”

What did it yield?

Support from the start. Strategic change in healthcare depends on support from people in the workplace. They make a difference in daily practice. By actively involving people in strategy and vision, they feel heard and involved. That is exactly what is needed to move from policy to supported change.

Honest feedback, no filter. During the sessions, employees dare to name what they really think. The opinions of the senior employee and the intern are worth the same because of the anonymity of the software. Where some colleagues may not normally dare to speak out, or just dominate a meeting, our software helps paint a complete picture where all opinions weigh equally.

Concrete insights. We identified possible hiccups: what's standing in the way of change? And what exactly can support the change? Using our method, we know how to distinguish symptoms from the core, so you can see what's really going on and what needs immediate attention.

The result

In a short time, more than 200 people participated in various sessions. Employees, volunteers and family members entered into a dialogue together about the question: how do we put “happiness first” instead of “care at the center”? We tested ideas, listened to what stands in the way and thus built a new course step by step. The result is a policy plan that has support, because it has been developed together with the people who will soon make it happen in daily practice.

Curious about the Synthetron method and whether Synthetron can do something for your organization? Feel free to contact us: contact@synthetron.com

Full name
Job title, Company name
Contributors
Clara Dijkema
Consultant & Marketing Lead
Synthetron
Joost van Rhee
Analist
Synthetron

From care-focused to wellbeing-led: how Westerkim involved their entire organization in a change of strategy.

Westerkim has the ambition to no longer only focus on healthcare, but on the happiness of residents. To be a place where residents feel at home, are happy and continue life as much as possible as they did before they moved in. But how do you involve various stakeholders and employees who are hands-on in providing care every day in such a radical change in strategy?

Our approach

Synthetron and Westerkim joined forces to do this and organized a total of 5 online dialogues in which more than 200 people and 3 different stakeholder groups spoke to each other: employees, volunteers and family members. An accessible way to collect rich data between the hustle and bustle. No flat questionnaires, but insights with nuance and depth through one-hour interactive sessions.

“Very nice. It's great that we're being asked for our opinion and being involved.”

What did it yield?

Support from the start. Strategic change in healthcare depends on support from people in the workplace. They make a difference in daily practice. By actively involving people in strategy and vision, they feel heard and involved. That is exactly what is needed to move from policy to supported change.

Honest feedback, no filter. During the sessions, employees dare to name what they really think. The opinions of the senior employee and the intern are worth the same because of the anonymity of the software. Where some colleagues may not normally dare to speak out, or just dominate a meeting, our software helps paint a complete picture where all opinions weigh equally.

Concrete insights. We identified possible hiccups: what's standing in the way of change? And what exactly can support the change? Using our method, we know how to distinguish symptoms from the core, so you can see what's really going on and what needs immediate attention.

The result

In a short time, more than 200 people participated in various sessions. Employees, volunteers and family members entered into a dialogue together about the question: how do we put “happiness first” instead of “care at the center”? We tested ideas, listened to what stands in the way and thus built a new course step by step. The result is a policy plan that has support, because it has been developed together with the people who will soon make it happen in daily practice.

Curious about the Synthetron method and whether Synthetron can do something for your organization? Feel free to contact us: contact@synthetron.com

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