We help you to gain
insight

We've involved more than 150,000 employees, citizens, customers in more than 3,000 online dialogue sessions (small and very large) in 14 languages and more than 40 countries.

Our Story
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Established
1999

We started crowdsourcing answers before the term was invented

Klanten
450+

We've regularly helped over 450 customers gain valuable insights from their stakeholders.

Participants
150,000

We have engaged more than 150,000 employees, citizens, customers in over 3000 online dialogue sessions

Landen
40

Onze online dialoogsessies (klein tot heel groot) hebben plaatsgevonden in meer dan 14 talen en meer dan 40 landen.

Our story

We started crowdsourcing answers before the term was invented — way back in 1999.

Inspired by the observation that the decision-making process often lacks valuable input, Paul Verhaeghe, former director of McKinsey, Baldo Faieta, mathematician at Carnegie Mellon University, and Joanne Celens, former international manager at Shell, created the Synthetron solution that uses the Internet to facilitate structured discussions with large groups.

Synthetron has started commercializing the first releases of its product since December 2003 after a research and development phase that began in early 1999 under the development name VPSE. The founders drew on their extensive experience with management processes and the development of collaborative internet-based solutions in Silicon Valley.

At the end of 2005, Synthetron expanded its offerings outside the Benelux and includes multinationals, banks, companies and consultants.

Our team

Meet the talented professionals  behind our company

Leo Dijkema

managing director

Netherlands

Joanne Celens

senior board member

Belgium

Emma de Carolis

consultant

Italy

Renate Schwegmann-Oertel

consultant

Germany

Anne Clark

consultant

Belgium

Eric Cabocel

consultant

France

Catherine Shovlin

consultant

United Kingdom

Antonella Papeschi

consultant

Italy

Nivek Thompson

consultant

Australia

Lucy Patiño

consultant

Mexico

Eleonore Levie

consultant

Belgium

Tona Cantu

consultant

Canada

Rik Arkema

consultant

Netherlands

Thomas Mebrahtu

consultant

Netherlands

Laurens Dijkema

consultant

Netherlands

Jeroen Rondeel

IT Lead

Remote

Frequently asked
questions

What makes Synthetron different from an online survey?

In the Synthetron software, all written messages must be evaluated by other participants. The messages are first sent to 4 other participants; if they strongly agree, the message goes' viral 'to other participants in steps.

Because participants review each other's messages, they provide each other with answer options, so you get a much more complete picture than with ordinary open questions in a survey.

Why does it have to be anonymous?

In almost all dialogues, there are things that are not easy to say. Maybe because they're critical, controversial, or just feeling a little bit embarrassing. We know from experience that anonymity improves the truth and depth of dialogue.

Can Synthetron handle multi-language dialogues?

Absolutely! Synthetron is a global platform that supports multi-language dialogue. Currently, our platform is available in the following languages:

- English
- Spanish
- Dutch
- French
- German
- Danish
- Polish
- Italian
- Russian

Is Synthetron suitable for every group size?

We've had discussions with 6 participants, but they work best if you have more. 30 is a good minimum number to aim for, although smaller groups also make sense when discussing sensitive topics.

How does Synthetron ensure data privacy and security?

We do not store any personal information. For our software to work, we generate a unique ID for each user that is completely random, and we store a cookie on your device. This is to ensure that if you lose the connection, you can pick up where you left off.

Is anonymity guaranteed?

All participants receive a random identification code by the system. We don't know who someone is. What we do know is what each code number (a single anonymous participant) did, so we can look for patterns related to segments.

Want to know more?

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