Discover how 

Synthetron works

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How it works

Discover how Synthetron's easy-to-use platform brings out insightful ideas from up to 1000 participants in real-time online dialogues.

Project lifecycle
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Project Lifecycle

Your participants — up to 1000 per session — access the online platform with one click — no downloads.

Determine goal & questions

Determine the information that needs to be collected and the questions needed to achieve this.

Invite participants

Communicate clearly to the participants what is expected and when this is going to happen.

Online session

The actual session takes place, this happens at the same time for all participants and usually takes an hour.

Analysis & reporting

Based on the initial client goals, the qualitative output of the online session has been analyzed.


Presents the findings, emphasizing actionable plans and strategies for implementation.

Project lifecycle

Your participants - up to 1000 per session - get one-click access to the online platform - no downloads.

1. Preparation

1. Send a preliminary invitation

2. Determine information needs

3. Select target group(s)

4. Define discussion script

5. Send final invitation +
reading material (if necessary)

6. Test and train co-moderation

7. Test runs

Day n-3 weeks

Meeting or video call
two times 30-45 min

2. Online Dialogue

1. Start in Teams: welcome, Synthetron explanation

2. Share a link to Synthetron (link in chat)

3. Moderation by Synthetron

4. Co-moderating, polling with customers or in separate Teams

Day n

Online moderators
60-75 min/session

3. Succession

1. List of upvoted messages available immediately after session

2. Management report 2-3 weeks later

3. Communicate to participants

Day n+1 week

Report presentation in
meeting or video call

Frequently asked

What makes Synthetron different from an online survey?

In the Synthetron software, all written messages must be evaluated by other participants. The messages are first sent to 4 other participants; if they strongly agree, the message goes' viral 'to other participants in steps.

Because participants review each other's messages, they provide each other with answer options, so you get a much more complete picture than with ordinary open questions in a survey.

Why does it have to be anonymous?

In almost all dialogues, there are things that are not easy to say. Maybe because they're critical, controversial, or just feeling a little bit embarrassing. We know from experience that anonymity improves the truth and depth of dialogue.

Can Synthetron handle multi-language dialogues?

Absolutely! Synthetron is a global platform that supports multi-language dialogue. Currently, our platform is available in the following languages:

- English
- Spanish
- Dutch
- French
- German
- Danish
- Polish
- Italian
- Russian

Is Synthetron suitable for every group size?

We've had discussions with 6 participants, but they work best if you have more. 30 is a good minimum number to aim for, although smaller groups also make sense when discussing sensitive topics.

How does Synthetron ensure data privacy and security?

We do not store any personal information. For our software to work, we generate a unique ID for each user that is completely random, and we store a cookie on your device. This is to ensure that if you lose the connection, you can pick up where you left off.

Is anonymity guaranteed?

All participants receive a random identification code by the system. We don't know who someone is. What we do know is what each code number (a single anonymous participant) did, so we can look for patterns related to segments.

Want to know more?

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