Methodology

In-take

Understand the context, purpose/objectives and key issues.

Design

Develop the script and discussion structure in close cooperation with the Client to be used as a guideline during the discussion, including careful consideration of words to engage and trigger Flower Girl Dresses   the right thoughts/emotions (see 3H model) of all participants during the discussion.

Recruit

Write the invitation, or provide Client with invitation templates, and actually recruit the target segment to participate in the discussion.

Engage

Moderate the discussion, guided by the script, to engage all in an active, open discussion.

Analyse

A complete list of Synthetrons and full dataset are immediate available for further analysis, including content categorization, benchmarking, language and behaviour analysis, segment qualification.

Report

Gather all analysis and translate it perforations Stwd  into an actionable management report.

Share

Show appreciation and provide feedback to all participants.