Understand the context, purpose/objectives and key issues.
Develop the script and discussion structure in close cooperation with the Client to be used as a guideline during the discussion, including careful consideration of words to engage and trigger the right thoughts/emotions (see 3H model) of all participants during the discussion.
Write the invitation, or provide Client with invitation templates, and actually recruit the target segment to participate in the discussion.
Moderate the discussion, guided by the script, to engage all in an active, open discussion.
A complete list of Synthetrons and full dataset are immediate available for further analysis, including content categorization, benchmarking, language and behaviour analysis, segment qualification.
Gather all analysis and translate it into an actionable management report.
Show appreciation and provide feedback to all participants.