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BDMA congress actively involves it's members in design phase |
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BDMA
The Belgian Direct marketing association (BDMA ) felt that in preparation of its conference on the "revenge of the I" on the rising impact of social media in direct marketing, that it had to practice what they preached: that is to listen via social media to their own clients/members. Members were invited to a 1 hour BDMA Synthetron interactive brainstorm sharing their own views on the "impact of social media on direct marketing". In the Synthetron debate at the end of August 2008, direct marketers shared and collaboratively filtered their views on the impact of social media on branding, communication strategy and database management as well as discussing their expectations for the BDMA congress. The result was clear insights into what matters most for the members and the most valuable topics and approach for the BDMA conference. See http://www.bdma.be/index.php?id=276
The report was communicated back to all members in a innovative comic book format (thanks to Synthetron's European project with the University of Saarbrucken). See http://www.bdma.be/getfile.php?id=1531
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