In The Netherlands, a new Market research book is published mentioning Synthetron an efficient way to collect data.

 Two benefits are mentioned: the structured discussion (through the designed script) and the potential to do qualitative research on large groups.

 The author of the book, Monique van der Hulst is a qualified market researcher and publicist. She was impressed while she saw the potential of Synthetron in an application for Wehkamp, the largest online retailer in The Netherlands.
She just published the book 'Praktijkgericht marktonderzoek', a concise and very well researched handbook for the market research professional (isbn 9780 473 0002 1) and students.