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The creation of the Synthetron platform is inspired by the observation that the decision making process is often missing valuable input. Organisational and communication barriers can stop excellent ideas or valuable insights from reaching decision makers in a timely and convincing fashion. Synthetron was set up in 1999 by Paul Verhaeghe, former director of McKinsey who was joined by Baldo Faieta, mathematician from Carnegie Mellon University and by Joanne Celens, ex Shell international manager. Together they created the Synthetron platform which uses the Internet to enable structured discussions with large groups. Synthetron helps clients (corporations, consulting firms and communications agencies) to listen to, and get insights from, large groups of people in an efficient and timely way. Synthetron discussions are anonymous, interactive and conclusive. Participants join a discussion via their own PC from anywhere they like. Our service is based on our proprietary meeting platform for real-time collaboration which facilitates large scale (up to 1000) group discussions along with associated consultancy services in Benelux, France, Germany and UK.
History Synthetron has been commercializing the first releases of its product since December 2003 after a research and development phase which started early 1999 under the development name VPSE. The founders drew on their extensive experience of management processes and development of collaborative internet-based solutions in Silicon Valley. In 2004 Synthetron converted technically to an ASP system and started a commercial approach based on ‘end-to-end’ service for different market segments in the Benelux. At the end of 2005, Synthetron expanded its offering outside the Benelux covering multinationals, banks, organisations and consultants. End 2007 Synthetron 2.0 release enables to scale up to 1000 participants and to facilitate different collaborative interaction formats (from consensus, to importance and debate based ).
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