Methodology

  • ¬†Intake

  • Understand the context, purpose/objectives and key issues.

  • Design

  • Develop the script and discussion structure in close cooperation with the Client to be used as a guideline during the discussion, including careful consideration of words to engage and trigger the right thoughts/emotions (see3H model) of all participants during the discussion.

  • Recruit

  • Write the invitation, or provide Client with invitation templates, and actually recruit the target segment to participate in the discussion.

  • Engage

  • Moderate the discussion, guided by the script, to engage all in an active, open discussion.

  • Analyse

  • A complete list of Synthetrons and full dataset are immediate available for further analysis, including content categorization, benchmarking, language and behaviour analysis, segment qualification.

  • Report

  • Gather all analysis and translate it into an actionable management report.

  • Share

  • Show appreciation and provide feedback to all parties involved