When you deal with a big company, it is not always easy to get the opinion of large groups of employees. Focus groups are time consuming and do not cover all opinions. Working with Synthetron has allowed us to involve a big part of the company when defining our Employee Value Proposition. The Synthetron process is simple, the outcome very valuable, and our people really enjoyed participating. Thanks to the chat sessions we now have a more realistic view about how our employees perceive us as an employer.
Synthetron helped us in a very professional way to reach more than 6000 members in online conversations on the key issues of the ‘car tax proposal’. Our members were happy as they found it easy and engaging to participate. And for us, getting a collaborative filtered outcome on such a large scale made the process very efficient and transparent. We got deep insight into what our members think, feel and why, on the different policy issues. The excellent report enabled us to bring balanced and motivated advice to the government with co-created stakeholder support. We gave each Member of Parliament a copy of the report.
To get an ex-cellent qualitative understanding of a company or a department, as far as I know, nothing beats a Synthetron.
Synthetron forms an integral part of our change manage-ment process – we use it before, during and after transformation to identify blockages and motivators.
