Customer Mindset Profile Case Synthetron
The financial world has been through a very rough ride in the last 5 years. Many financial service companies have gone under, been re-organised or taken over, or only survived thanks to state interventions. Synthetron helped a leading European financial service company analyse the mindset of their customers. Read the full case below Customer Mindset Profile Case Synthetron
read moreHow to attract the right people: the Belgacom EVP case
More than 500 employees were asked their perspective and opinion about Belgacom as an employer in 11 online Synthetron discussions, each one lasting no more than an hour. The result gave the company valuable input, and enabled it to identify a more sharply defined Employer Value Proposition, or in short “EVP”, and so attract both the right people and improve internal communication. Why an Employer Value Proposition? Understanding the Employer Value Proposition is the basis for engaging the right target audiences to build an...
read moreG1000 case : Innovative hybrid mass consultation with citizens
On November 11th 2011 a unique experiment was set up in Belgium. One thousand randomly selected citizens were brought together in Brussels in an effort to bring together people from all regions, social classes and ages to discuss 3 topics previously identified by citizens: Social Security, the Financial Crisis and Immigration. In a second phase 32 representatives will continue the collaborative process to define a set of concrete actionable proposals during spring 2012. The G1000 was set up using a hybrid format. At a mass event people...
read moreStrategy roll out and feedback of employees
Case: Yearly Strategy & Plan Alignment Philips P&A, a division of Philips Consumer Lifestyle, used an innovative way to engage employees worldwide to build support for the strategy, goals and management agenda for two consecutive years. In three sessions held on the same day, Philips P&A received 2500 comments from 600 employees worldwide. The feedback enabled Philips P&A to adapt their strategy and formulate specific targets that are recognised and supported by the staff. Download here the whole...
read moreProposition Lab
Case: Concept testing Proposition Lab is a virtual workshop in which we present the target group with a new concept illustrated in words, images, video, HTML, live website etc. and ask for feedback on the elements of the proposition via a real-time Synthetron discussion. Download here the case.
read moreInnovation and business partner management
Case: Meeting Preparation & Scoping The Synthetron tool was used to obtain the best insights and recommendations of a group through collaborative discussion and listening. Download >
read moreMember consultation of Road Pricing Bill
Case: Stakeholder : Member Engagement 6000 ANWB members discussed the Road Pricing Bill in seven online Synthetron debates, culminating in the largest ‘online jam’ in Dutch history. The outcomes from the online brainstorms was combined with the quantitative results obtained from the Ruigrok survey in a final report submitted to the government for evaluation. The results were communicated to the ANWB’s members during a special Union Council meeting. Guido van Woerkom (ANWB’s CEO) and Jeanette Kalthof (Synthetron) presented the report...
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