Cases

Member consultation of Road Pricing Bill

15 Nov 2013 in Cases, CasesNl, Recent News

Member consultation of Road Pricing Bill

Case: Stakeholder : Member Engagement 6000 ANWB members discussed the Road Pricing Bill in seven online Synthetron debates, culminating in the largest ‘online jam’ in Dutch history. The outcomes from the online brainstorms was combined with the quantitative results obtained from the Ruigrok survey in a final report submitted to the government for evaluation. The results were communicated to the ANWB’s members during a special Bob Marley Union Council meeting. Guido van Woerkom (ANWB’s CEO) and Jeanette Kalthof (Synthetron)...

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Proposition Lab

15 Nov 2013 in Cases

Proposition Lab

Case: Concept testing Proposition Lab is a virtual workshop in which we present the target group with a new concept illustrated in words, images, video, HTML, live website etc. and ask for feedback on the elements of the proposition via a real-time Synthetron discussion. Download here the case.

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Strategy roll out and feedback of employees

15 Nov 2013 in Cases

Strategy roll out and feedback of employees

Case: Yearly Strategy & Plan Alignment Philips P&A, a division of Philips Consumer Lifestyle, used an innovative way to engage employees worldwide to build support for the strategy, goals and management agenda for two consecutive years. In three sessions held on the same day, Philips P&A received 2500 comments from 600 employees worldwide. The feedback enabled Philips P&A to adapt their strategy and formulate specific targets that are recognised and supported by the staff. Download here the whole...

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G1000 case : Innovative hybrid mass consultation with citizens

15 Nov 2013 in Cases, G500-1000

G1000 case : Innovative hybrid mass consultation with citizens

On November 11th 2011 a unique experiment was set up in Belgium. One thousand randomly selected citizens were brought together in Brussels in an effort to bring together people from all regions, social classes and ages to discuss 3 topics previously identified by citizens: Social Security, the Financial Crisis and Immigration. In a second phase 32 representatives will continue the collaborative process to define a set of concrete actionable proposals during spring 2012. The G1000 was set up using a hybrid format. At a mass event people...

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Customer Mindset Profile Case Synthetron

15 Nov 2013 in Cases, Clients, Recent News

Customer Mindset Profile Case Synthetron

The financial world has been through a very rough ride in the last 5 years. Many financial service companies have gone under, been re-organised or taken over, or only survived thanks to state interventions. Synthetron helped a leading European financial service company analyse the mindset of their customers. Read the full case below Customer Mindset Profile Case Synthetron

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How to attract the right people: the Belgacom EVP case

11 Jun 2012 in Cases, News, Recent News

How to attract the right people: the Belgacom EVP case

More than 500 employees were asked their perspective and opinion about Belgacom as an employer in 11 online Synthetron discussions, each one lasting no more than an hour. The result gave the company valuable input, and enabled it to identify a more sharply defined Employer Value Proposition, or in short “EVP”, and so attract both the right people and improve internal communication. Why an Employer Value Proposition? Understanding the Employer Value Proposition is the basis for engaging the right target audiences to build an...

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Innovation and business partner management

5 Nov 2011 in Cases

Innovation and business partner management

Case: Meeting Preparation & Scoping The Synthetron tool was used to obtain the best insights and recommendations of a group through collaborative discussion and listening. Download >  

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Finally allowed to voice my opinion!

23 Mar 2011 in Articles, Cases, CasesNl, News

Finally allowed to voice my opinion!

Without going into “overdrive”, we can report that Dutch drivers recently had the opportunity to voice their opinions en masse, and this thanks to Synthetron! We mean by this that over 6000 drivers had their say! For three days, Synthetron registered their views on assignment by the ANWB (the foremost Dutch Automobile Association). “I finally am allowed to express my opinion!” This survey will help the ANWB to present the government with some solutions to a prickly situation. The report goes beyond the standard traffic statistics and...

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Synthetron press release ANWB

31 Mar 2010 in Cases, CasesNl, News

Today, Synthetron is presenting the results of a discussion with members of the Dutch Automobile Association (ANWB) in which the members could express their opinion on the road pricing proposal of the Dutch government. The so called ‘Kilometerprijs’ law proposal aims to change car tax in the Netherlands from an ownership to a usage based tax (milage). Jeanette Kalthof of Synthetron will present the results at the ANWB press conference. She will illustrate high level results of the discussions with 6000 ANWB members. These discussions...

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First national online debate on Bicycle & Safety with ANWB

4 Apr 2009 in Cases, CasesNl, News

Succesvol eerste virtueel debat over Fiets & Veiligheid Op dinsdagavond 31 maart 2009 organiseerde de ANWB een eerste online discussie met haar leden. Onderwerp van dit bijzondere groepsgesprek vormde het thema ‘Fiets & Veiligheid’. Aan de discussie werd door bijna 50 mensen deelgenomen. Zij hadden zich hiervoor via anwb.nl aangemeld. Door de toepassing van Synthetron, een speciaal online discussieprogramma, hoefden de deelnemers niet naar Den Haag te komen. Men kon gewoon vanuit huis, vanachter de eigen computer meedoen. Om...

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