White Papers & Articles

Thijs Homan lanceert Het Et-Cetera Principe

4 Dec 2013 in Boeken, Laatste nieuws

Eind oktober verscheen het nieuwe boek van Prof. dr.Thijs Homan, het Et-Cetera Principe. Synthetron heeft aan de ontwikkeling van het boek bijgedragen door veelvuldig onderzoek in diverse organisaties samen met studenten van Thijs. In de conventionele (verander-)managementliteratuur is het uitgangspunt dat organisatieverandering gemanaged moet worden. Als verandering niet gemanaged wordt, dan gebeurt er te weinig, – zo is de gedachte. Thijs Homan over zijn boek Het et-ceteraprincipe: “Eigenlijk is het vreemd. Soms hebben grootschalige...

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What Managers Tell us that Really Matters

18 Dec 2011 in Articles, Recent News

What Managers Tell us that Really Matters

“What Managers, Executives and Staff Tell us that Really Matters”, in Review of Business and Economics, 2011 (2), by Paul Verdin, Eric Cabocel, Joanne Celens & François Faelli. This paper gets perspective on change from the “field” by analysing in a bottomup approach over 8,000 verbatims put forward by more than 4,000 participants (from top managers to frontline personnel) in up to 90 change management sessions run by the Synthetron team in 25 different – mostly international – companies as well as some...

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Listen to learn, learn to listen

5 Nov 2011 in Articles

Listen to learn, learn to listen

This white paper is based on material developed by the co-authors and published in Elektronische Unthernehmens – Kommunikation, Konzepte und Beste Practices zu Kultur und Führung, 2008, by Frank Martin Hein. download >

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Need for effective listening?

23 Mar 2011 in Articles, News

Need for effective listening?

We are passing through an age where dissemination of information is happening on a scale and at a rate never experienced before. Gathering enough reliable information to enable one to arrive at a knowledgeable decision is becoming ever more difficult. We urgently need to reverse this trend. In the process, we need to deal with a number of fundamental questions: how to interpret the motivation that drives your personnel. How do you implement changes if you do not know what people deep down in the organization think and feel, if you do not know...

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Finally allowed to voice my opinion!

23 Mar 2011 in Articles, Cases, CasesNl, News

Finally allowed to voice my opinion!

Without going into “overdrive”, we can report that Dutch drivers recently had the opportunity to voice their opinions en masse, and this thanks to Synthetron! We mean by this that over 6000 drivers had their say! For three days, Synthetron registered their views on assignment by the ANWB (the foremost Dutch Automobile Association). “I finally am allowed to express my opinion!” This survey will help the ANWB to present the government with some solutions to a prickly situation. The report goes beyond the standard traffic statistics and...

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Harnessing Social Brainstorming – BIG Award

26 Nov 2009 in Articles

Harnessing Social Brainstorming – BIG Award

Every year, top B2B researchers get together for the BIG conference. Over three days they hear about the latest developments in the research world, learn insights from case studies and debate key issues for the industry. Synthetron”s Catherine Shovlin presented a paper this year about Harnessing Social Brainstorming, using the concept of water cooler conversations to demonstrate the importance of a non-intrusive research method that allows the client to listen conclusively to dispersed groups. Delegates considered this to be the best...

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