In-take
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Understand the context, purpose/objectives and key issues. |
Design
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Develop the script and discussion structure in close cooperation with the Client to be used as a guideline during the discussion, including careful consideration of words to engage and trigger the right thoughts/emotions (see 3H model) of all participants during the discussion. |
Recruit
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Write the invitation, or provide Client with invitation templates, and actually recruit the target segment to participate in the discussion. |
Engage
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Moderate the discussion, guided by the script, to engage all in an active, open discussion. |
Analyse
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A complete list of Synthetrons and full dataset are immediate available for further analysis, including content categorization, benchmarking, language and behaviour analysis, segment qualification. |
Report
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Gather all analysis and translate it into an actionable management report. |
Share
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Show appreciation and provide feedback to all participants. |
